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If you’ve noticed matcha everywhere lately, you’re not imagining it.

Over the last few years, matcha has surged across cafés, menus, grocery shelves, and social media in the West—and this isn’t just another passing wellness trend. Matcha represents a deeper shift in how people think about energy, health, and daily rituals.

We’re entering one of the most transformative moments in modern history.

Artificial intelligence is rapidly reshaping the global workforce. According to research from McKinsey and the World Economic Forum, up to 30–40% of current jobs may be automated or fundamentally changed within the next decade. Roles based on repetitive tasks, data processing, and even many creative functions are being absorbed by AI at unprecedented speed.

Let’s clear up one of the biggest tea myths once and for all 🍃

Despite what many people think, High Tea is not the fancy, elegant tea with tiers of pastries. In fact, historically, it was the opposite.

Some stories begin with a gentle whisper rather than a grand announcement. Joseph’s Tea is one of those stories. It started with two New Yorkers searching for meaning, health, and a soulmate… and found all three at the same time.

Discover how to pair tea with rich foods for a balanced, elevated dining experience. Learn which black, green, oolong, and herbal teas complement meats, creamy sauces, and desserts.

At Joseph’s Tea, we believe that every sip tells a story, and part of that story begins with understanding tea grades. These grading terms don’t describe flavor or quality alone, but rather the size, shape, and style of the tea leaf after processing. Knowing these grades helps you appreciate your cup of tea even more. Let’s explore!