TEA

The Rise of Tea Mocktails: Why America Is Drinking Less Alcohol—and What Comes Next

The Rise of Tea Mocktails: Why America Is Drinking Less Alcohol—and What Comes Next

by Guerby Joseph 3 min read

Over the past few years, a major shift has been quietly reshaping the beverage industry in America.

People are drinking less alcohol than ever before—and it’s not just a trend. It’s a cultural movement.

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Why Matcha Is Everywhere — And Why This Trend Is Here to Stay

Why Matcha Is Everywhere — And Why This Trend Is Here to Stay

by Guerby Joseph 3 min read

If you’ve noticed matcha everywhere lately, you’re not imagining it.

Over the last few years, matcha has surged across cafés, menus, grocery shelves, and social media in the West—and this isn’t just another passing wellness trend. Matcha represents a deeper shift in how people think about energy, health, and daily rituals.

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