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Guerby Joseph is a creative, intuitive, and focused leader with a deep passion for the environment, health and wellness, and fashion. As the President and co-founder of Joseph's Tea, Guerby brings a unique blend of artistic vision and business acumen to everything he touches. His journey, marked by resilience and an unwavering drive to make a difference, began in Haiti, one of the world's poorest countries. Moving to the United States as a teenager, Guerby embraced the opportunities his new home offered, channeling his gratitude and experiences into creating businesses that solve meaningful problems.
Joseph's Tea is the third business Guerby has co-founded. His entrepreneurial journey began with Tet Fret, a T-shirt company whose name, Haitian slang for "Peace of Mind," reflected its mission to give back to Haiti. Building on this foundation, Guerby later launched Empire Street Style, an organic and eco-friendly clothing company based in New York City. Empire Street Style became a leading online source for personal styling, diet, exercise, and self-help guides, embodying Guerby's commitment to improving lives through sustainable practices.
In 2019, Guerby met Shannon, and their shared passions quickly led to a life partnership, both personally and professionally. Together, they joined forces at Empire Street Style and later planned, designed, and launched Joseph's Tea in July 2020. The couple's dedication to nature and helping others live better lives is the driving force behind their success.
Guerby's background in fashion and design has been instrumental in shaping the identity of Joseph's Tea. He meticulously crafted the brand's visual elements, including the logo, color themes, merchandise, signage, and store layouts. His attention to detail is evident in the iconic branded floors of Joseph's Tea locations, a testament to his design expertise. Guerby also manages all social media for the brand, ensuring that its message resonates with a loyal and growing customer base.
Guerby Joseph's leadership is marked by positivity, passion, and a deep understanding of the "why" behind each venture. His ability to blend creativity with purpose has not only driven the success of Joseph's Tea but also established him as a visionary entrepreneur committed to making a lasting impact.
